❶ Lesson One: Uncover Your Why
Dig deep into the passion behind why you started your business. In this lesson, you will work through exercises to clearly communicate your personal mission statement.
❷ Lesson Two: Nail Your Niche
In this module, you will learn how to streamline your marketing efforts so that your business goes deep, not wide.
❸ Lesson Three: Ideal Audience Introduction
Who is your ideal client and what problem do you solve for them? I'll help you identify your ideal customer.
❹ Lesson Four: Engage Emotions
People buy from people. Learn how to tap into every aspect of your customer's emotions.
❺ Lesson Five: Master Your Messaging
How can you humanize your brand's messaging while selling to your audience? You will learn how to write the words that will connect with your audience.
❻ Lesson Six: Examples
I will walk you through real examples from years of experience as a brand designer.
Stop letting everyone else tell your story for you.
You’ve spent the better part of your career focusing all of your attention on the things you’re good at, the talent that you built your business on. And somewhere along the way, investing your time to market your business got pushed to the back-burner.
A brand is not a logo, a website, your social media presence, or signage… it’s all of it, and then some! But mostly, it is the overall impression your business makes on consumers which allows them to know what to expect, distinguishing you from your competition. It is how you make them feel, if and how they feel connected to your business, how they speak about your business, and how loyal they become.
Most entrepreneurs don’t spend a lot of time planning out their brand story, they get caught up on the things they can see like the logo, collateral and web design.
But, if you put a little bit of time and effort into intentionally crafting your brand and properly organizing it for your ideal audience, you’ll quickly reap the rewards of more time, clearer messaging, and stronger connections. Building your brand's story helps you convey your company’s quality, credibility, value, and experience... quickly.
Your business’ messaging NEEDS cohesion throughout every area—visually, verbally, aesthetically, and emotionally—both externally and internally.
You’re noticing them because you wish you were doing it, too. Wondering what they have that you don’t.
And clarity comes from competency. I don’t mean competency in your craft, you obviously have that, I mean competency in you. Knowing you, knowing the why behind your passion, knowing not what you sell but the results you create.
✘ You get busy working IN the business instead of ON the business.
✘ You have been victim to high-budget advertising agency fees.
✘ You get sidetracked running operations and managing a team.
✘ You finding yourself falling back into the rhythm of their skill or trade.
✘ You know you lack a cohesive brand presence, but you're not sure how to fix it.
As a busy entrepreneur with customers to serve and services to fulfill, you cannot afford to veer off course. The moment you let your guard down while your brand story is written by someone else, is the moment you’ve lost control, making it that much more difficult (and expensive) to change perceptions.
...and luckily for you, there are very few small businesses out there doing this right.
✘ They’ve gotten caught up in the operations, working day-by-day, not taking a step back to see if their brand's message is still relevant.
✘ They skip right to the fun stuff, the logo, the signs, the printed materials and website design. Without knowing what the real purpose is behind their efforts, they take shots in the dark and blow their marketing budgets before they see the financial gain.
✘ They are not paying attention to what they’re putting out there, making sure it is a true reflection of who they are and who they want to be known as. Surface-level marketing yields surface-level (and short-term) results.
Which means, there is still a golden opportunity for you to jump in, clean up the mess, and become the master of your marketing using a step-by-step process so you don’t get stuck.
Here's what you're getting when you enroll today:
UNDERSTAND YOUR BRAND DIGITAL COURSE: $997 VALUE
A done-with-you digital course that helps you define your niche, identify your brand voice, understand your ideal audience, integrate emotions throughout your messaging, and ultimately master your marketing.
I’ve taken everything I’ve learned from spending tens of thousands of hours over the last 15+ years of working with entrepreneurs, and channeled it into a comprehensive, step-by-step program that clarifies an authentic, intentional brand inspired by your passion. Understand Your Brand Digital Course is the first of its kind that…
Helps you uncover your Why: Knowing the passion behind your purpose will be your true North when you get stuck. There’s not a business (or marketing) decision that can’t be simplified when you’re reminded why you started your business in the first place.
Defines your Marketplace Niche: Determined by either your why or ideal audience, knowing where you stand in the marketplace will help you position your messaging in a way that leaves you without competition.
Intimately introduces your Ideal Audience: There are people out there needing, praying, and hoping for your product or service. We’ll get to know who they are, what fuels their desires, and why it’s important to speak their language.
Engages Emotions: How your audience feels is the best way to connect with your ideal audience on a deeper level, building that trust and oh-so-sought-after brand loyalty.
Masters your Marketing: After identifying and defining the key ingredients, this final recipe brings your “better brand” to the table—time and time again.
You will uncover your greatest differentiation factor, and how to use it to connect with your best clientele.
You will be introduced to your ideal clientele—you’ll get to know them as well as you know your best friend.
You will identify and define your business’ personality, allowing you to harness the power of human connection.
You will become a master of your messaging, always knowing what to say and when—no longer wondering if you’re being understood.
You will receive five worksheets designed to walk you step-by-step through the same process I’ve used for dozens of clients to design authentic brands.
So, who am I? I grew up the daughter of third-generation Italian restaurant owners who instilled two lifelong values in me: family + service. My two sisters and I learned from an early age that there was much more to our family’s restaurant than what was on the menu. Our restaurant served camaraderie, friendships, stories, relaxation, and laughter.
My grandfather always told my father, who always told my sisters and I, “treat everyone who comes in here the same—whether it’s the president or our neighbor.”
Service has been an everyday part of my life, from working in my family restaurant to creating one-of-a-kind brand identities for business owners thought the Northeast.
In 2012, I took a leap of faith and created Inspired Studio, a boutique brand design and strategic marketing agency located just outside of Scranton, Pennsylvania.
Throughout the years, I’ve worked with hundreds of entrepreneurs, CEOs, Marketing Directors, and craftsman who ooze with passion. I’ve spent tens of thousands of hours listening and pouring my skills into bringing beautiful brands to life.
Let me let you in on a secret… when client’s hire a brand designer, they expect them to have all of the answers. The truth is… my job is to give them the building blocks to tell the story that already exists within them.
People inspire me, they always have. Their dreams, their stories, their passions, their motivation, the way they act on their ideas, and the difference they make in the world. Their unrelenting ability to always find their center, their true north, and keep trudging on, no matter the challenges—not just in business, but in life. Every single person possesses this drive, somewhere deep inside, whether they know it or not.
…and I know you have it deep within yourself, too!
I’m grateful every day to be able to do what I love, to collaborate with visionaries to create something authentic, intentional, and inspired.
A reason over-and-above wanting to make money, perhaps a reason that allows you to have the lifestyle you want, on your own terms, in your own way, without answering to a boss. The fuel that powers your business every day is the very thing you are most passionate about that. Without that fire inside of you, you’d be quite content going to work for someone else every day, leaving ideas at the door when you get home, loathing Monday mornings.
Allow yourself to take the time to dive deep and identify and define the brand at your core, at your business’ core.
You’ll achieve more peace of mind when marketing
You’ll feel more confident with your selling process
And generate more income and impact as your business scales to true profitability
Only you have the capability to write your own business’ brand story. An effort that will never go in vain, as it will help you:
Make quicker business decisions
Narrow down advertising mediums to the most effective for your audience
Clarify your messaging to your most ideal customer
And empower your employees to become excited messengers
If you try the course, do the work, and still aren’t completely satisfied with what you’ve learned, send us an email showing us that you tried, and we’ll gladly issue a refund.
"Going into this, I really wasn’t sure what to expect. I just thought I'd answer a few questions about my business and think of what I wanted my logo to look like. But that wasn’t it at all, it was much more. Right from the beginning the workbooks were great, it really made me stop and think about what I wanted my business to be, the actual brand for my shop moving forward!"
I'm a creative, remember? Understand Your Brand is not the only thing I have for you.
I built Inspired Studio from the ground up, we're a boutique design and marketing agency that collaborates with entrepreneurs to design and develop strong brands for their beloved businesses.
If you think your brand's foundation is as strong as it's going to get, and you need the look to back it up, book a free consultation call with me.
Click the link below and get on my calendar!
While it ABSOLUTELY will spark some inspiration, this course has nothing to do with design. This course was created to teach you everything you need to communicate about your business BEFORE you create a logo, BEFORE you choose colors and typography, BEFORE you write the copy.
What you will achieve is the foundational elements for EVERYTHING else to be built upon.
What I can say is this: You'll be able to use your final brand bible as a tool to negotiate a great logo design rate, copy writing rate, etc—because you'll be equip with THE tool that will allow them to "get" you.
Another thing I can say with certainty: With this course you get access to me inside the exclusive FaceBook group. Not a team, not a VA, me! So if a question comes up about design, how could I NOT respond?!
When I originally wrote and recorded this course I had service-based, passion-driven solopreneurs in mind. But now that I’m entering into an MLM business myself, and learning more about the infrastructure, I now see how valuable this course will be. And here’s why:
1️⃣ You’re selling the same product and service as everyone else, right? In the same way the company tells everyone to, with the same systems and strategies and proven methods. That kind of makes it hard to find your place, right? You’re building a team, but often times your audience knows more than one person selling what you’re selling. You need to stand out. You need to find your tribe. You can’t do that if you don’t truly know who you are! And why you’re doing what you're doing. And your truest purpose on this plant. “To thine own self be true!” I’m here to remind you that there’s only one you. In all of history there wasn’t another you, and there never will be again. There’s great power in knowing that. In believing that. In lesson one, we dive deep into what makes you you, and why your business is your business.
2️⃣ You’re building a business that is based on building relationships. And with any relationships, you need to know who you’re having a relationship with! In lesson three we take a deep dive into who your ideal audience is, your tribe, your people. The ones who you just “get” and they get you, too. We learn about your ideal audience’s demographics and psychographics, so that finding them and making that connection becomes a breeze. “If you’re talking to everyone you’re talking to no one.” Your unique audience will be based on your why, based on your niche.
3️⃣ If you’re new to MLM or new to being an entrepreneur, selling feels so gross and uncomfortable, and you just keep telling yourself it’s a necessary evil that you HAVE to do to succeed. (The last part is true, by the way!) But “selling” is not a dirty word. You've actually been selling your whole life! When you want fish for dinner, you sell the idea to your counterpart. When you want your kids to clean their room, you know exactly what to say and how. I have the solution to selling feeling gross. Remember these two C words: Confidence and Conversation. I teach you how to have confidence in yourself so that all you have to do is have a conversation with someone. Throughout the course you will understand your why, your mission, your purpose, and who you’re speaking to. So when you understand both parties within the conversation the fear disappears. Because now you’re just speaking to a friend because you know deep down you truly want to impact their life and truly believe you can.
There is only one you. This course will help you amplify the very things that make you you and help you confidently communicate that while building relationships with your perfect tribe.
If all of this sounds like it could help your mlm business, or you have any questions! Let me know!!
Trust me, no one knows how hard it is to write, design, create for your own business than me! It IS hard! It feels impossible to be biased. But, what I can tell you is, I’ve used the same process I use on my clients for myself. And I found that I knew way more than I gave myself credit for.
Did I mention lifetime access?
You can access the course in your own time and tackle the worksheets at your own pace. As a self-study workshop, this is completely in your control. And! It is step-by-step and simplified enough to power through over a weekend if you wanted to binge watch. And if you have a team, feel free to include them!
How much are you spending on a TV subscription?
I don’t know about you, but I pay way too much. I also get sucked into giving it too much of my time. Why not invest a little money and time into something that you’ll actually see a return on? You’ll make more money, AND more impact. And get to know yourself a little more in the process.
I believe in you.
And I believe in the gifts you were given. I believe you have them for a purpose. And if you’ve made it this far, my hunch is that you believe this, too. There are people out there who need what you have, but if they don’t know about you you’re doing them a disservice.
I’ve got you covered, including specific questions, prompts, lists to circle, and fill-in-the-blanks.
BUILD A BETTER BRAND DIGITAL COURSE: $997 VALUE
BONUS: Pre-designed Brand Guide PowerPoint Template (Value: $297)
Lifetime access to Understand Your Brand Digital Course
BONUS: Pre-designed Brand Guide PowerPoint Template ($297 Value)
Lifetime access to Understand Your Brand Digital Course
BONUS: Pre-designed Brand Guide PowerPoint Template ($297 Value)